Released in November 2008, Keeps Gettin' Better: A Decade of Hits opens with Aguilera's "early chart-toppers" and first four singles: " Genie In a Bottle", " What a Girl Wants", " I Turn To You" and the radio version of " Come On Over (All I Want Is You)", all from her self-titled debut album. During an interview with the Los Angeles Times, Aguilera explained that Target "got such a great creative team", and that's why she worked with the retailer for the album. People who pre-ordered the compilation would receive a free digital download version of the single " Keeps Gettin' Better". On the compilation's title, Aguilera said: "I'm looking forward to the next 10 years, which is partly why I named the album, Keeps Gettin' Better, 'cause it does". In September 2008, it was announced that Aguilera would release a greatest hits album titled Keeps Gettin' Better: A Decade of Hits, whose distribution rights in the United States belonged to Target retailer via her record label RCA Records.
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